Challenge
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Assist the Salvadoran coffee export sector in establishing their positioning strengths in order to develop a brand vision and action plan.
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Project objectives and challenges were developed as follows
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Work sessions to agree on the definition of Café Cordilleras El Salvador.
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Support to representatives of the coffee sector in El Salvador to agree on a definition of positioning for Coffees from El Salvador.
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Recommendations on structuring of the promotion strategy: website/ logos/ brands used.
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Definition for brand positioning, brand architecture and way forward plan.
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Brought the brand to life by creating the visual identity of Café Cordilleras El Salvador, its complementary graphic and visual language.
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Developed brand manual as a tool for defining visual identity norms.
CAFE CORDILLERAS EL SALVADOR
Sector Branding
Challenge
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To formulate, develop and implement the quinoa sectorial branding strategy for the Bolivian producers and exporters.
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Project objectives and challenges were developed as follows
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Provided support to representatives of the public and private sectors to agree on a definition of positioning for the Denomination of Origin (Geographical Indication) initiative.
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Ongoing workshops and recommendations on structuring of the promotion strategy
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Research and analysis, definition for brand positioning, naming and brand creation
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Brought the brand to life by creating the visual identity, its complementary graphic and visual language and communications guidelines.
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Developed brand manual as a tool for defining visual identity norms.
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Assisted in the creation of the brand governance model.
D.O. ROYAL QUINOA ALTIPLANO SUR BOLIVIA
Sector Branding
INMERSIÓN GUAJIRA
Challenge
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To formulate, develop and implement the branding and communications strategy for one of Colombia´s biggest tourism potentials: La Guajira region.
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Project objectives and challenges were developed as follows
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Provided support to representatives of the public and private sectors to agree on a definition of positioning for the mid and northern Guajira destinations.
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Ongoing workshops and recommendations on structuring of the promotion strategy.
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Research and analysis, definition for brand positioning, naming and brand creation
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Brought the brand to life by creating the visual identity, its complementary graphic and visual language and communications guidelines.
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Developed brand manual as a tool for defining visual identity norms.
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Developed commuications guidelines and brand narrative.
Destination Branding
City-related Branding
INNOVALAB
Challenge
Assist Bogota´s Chamber of Commerce in branding its new innovation and design center to support the city-region´s SMEs and larger companies.
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Project objectives and challenges were developed as follows
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Transferred the center´s business model definition into a marketing and branding platform.
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Ongoing workshops and recommendations on structuring of the positioning strategy.
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Research and analysis, definition for brand positioning, naming and brand creation
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Brought the brand to life by creating the visual identity, its complementary graphic and visual language and communications guidelines.
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Developed brand manual as a tool for defining visual identity norms.
The mission of
Stimulating
Development
and Economic Growth
for emerging
markets
Clients and Beneficiaries
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Our projects help create economic development opportunities spanning through national, regional and local levels.
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Our experience covers multiple economic sectors from agrofoods to tourism, from public-private initiatives to international cooperation, from domestic to international markets.
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